Fixed Wireless

How Smaller Wireless ISPs Are Shaking Up The Internet Market

Are you tired of paying too much for your internet service? Do you feel like you have no choice but to stick with your current provider, even if they offer slow speeds, poor customer service, and hidden fees? Do you wish there was more competition in the internet market, so you could enjoy better quality and lower prices?


If you answered yes to any of these questions, you’re not alone. According to a recent executive order, more than 200 million U.S. residents live in an area with only one or two reliable high-speed internet providers, leading to prices as much as five times higher in these markets than in markets with more options¹. That’s a lot of people who are stuck with a bad deal.


But don’t despair, because there is hope on the horizon. A new wave of smaller wireless internet service providers (ISPs) are emerging, offering an alternative to the traditional wired internet services such as DSL or cable. These wireless ISPs use radio waves to deliver internet service between two stationary locations, such as a mobile tower and a customer’s home or office. This technology is known as fixed wireless access (FWA), and it’s gaining ground on wired broadband.

Why FWA Is Awesome

FWA has several advantages over wired internet services. First of all, it’s wireless, which means it can reach places where wired connections are unavailable or too expensive to install. This can help narrow the digital divide by improving internet availability in underserved markets, such as rural areas, remote islands, or urban neighborhoods with permitting challenges².


Secondly, FWA is fast and reliable. Thanks to the latest 5G technology, FWA can offer speeds comparable to or even faster than wired broadband, with lower latency and greater capacity. 5G FWA can also support new applications and services that require high bandwidth and low latency, such as cloud gaming, virtual reality, or telemedicine².


Thirdly, FWA is economical and flexible. Because FWA does not require digging trenches, laying fiber, or installing equipment at customer premises, it can reduce the upfront cost and time needed for deployment. FWA can also leverage existing mobile wireless networks and fiber backhaul infrastructure, further reducing costs. Moreover, FWA can offer customers more choice and control over their internet plans, such as pay-as-you-go options or customized packages².

How FWA is Disrupting The Internet Market

FWA is not only a viable alternative to wired internet services, but also a potential threat to the dominant players in the market. As FWA becomes more widely available and affordable, it can attract customers who are dissatisfied with their current providers or who are looking for something different.


In fact, some studies suggest that FWA can capture up to 20% of the broadband market share by 2026². That’s a significant chunk of customers who could switch from wired to wireless internet services.


This could create more competition and innovation in the internet market, forcing the incumbent providers to improve their quality and lower their prices. It could also create new opportunities for smaller wireless ISPs who can offer FWA services using their own spectrum or leasing it from others.

Some examples of smaller wireless ISPs who are already making waves in the market include:


  • Starlink: A satellite-based FWA service launched by SpaceX that aims to provide global coverage and high-speed internet access to anyone anywhere³.
  • Rise Broadband: A rural-focused FWA provider that offers speeds up to 1 Gbps and serves over 200,000 customers across 16 states³.
  • Common Networks: A neighborhood-based FWA provider that uses rooftop antennas and mesh networks to deliver speeds up to 300 Mbps and serves over 10,000 customers in California³.
  • Ripple Broadband: a start-up wireless ISP located in on the emerald coast of Florida, right between Pensacola and Destin set to launch in September 2023. They are set to launch service with the goal of providing reliable, fast internet in the area at a fair price with unbeatable, local customer service.


FWA is a game-changer for the internet market. It offers customers a wireless alternative to wired internet services that is fast, reliable, economical, and flexible. It also challenges the status quo of the market by creating more competition and innovation among providers.


If you’re one of the millions of Americans who are unhappy with your current internet service or who don’t have access to high-speed internet at all, you might want to check out FWA as an option. You might be surprised by what you find.


And if you’re one of the lucky few who already have access to multiple high-speed internet providers in your area, well… good for you. But don’t get too comfortable, because FWA might soon be knocking on your door.

Interested in Ripple Broadband?